Legal, licensed ticket brokers provide a safe, secure way to buy tickets at market value. It's much safer to buy tickets from a licensed broker than to buy tickets on the street or through an internet auction or classified ad website. Tickets available through such websites are sometimes counterfeit, stolen, or being sold illegally. Ticket Brokers, on the other hand, are licensed, legal, and most conform to the NATB Code of Ethics.

Choose your seats on the broker's website, enter your payment information, and you're done. When possible, some brokers will even email the tickets for you to print at home. Others will send the tickets to you via postal mail or express delivery.

Understanding the Ticket Market

The good seats are usually gone before the public sale begins. Fan club and presale events, radio station giveaways, tickets for sponsors, and tickets belonging to season ticket holders account for a sizable portion of the most desirable tickets at many sports, theatre, and music events. The best example of this is the Super Bowl, for which only 34% of the tickets are available to the public.

The Good Tickets Are For Sale Later

It's a common complaint that ticket brokers charge prices above face value. Once you understand that most tickets were never available to the general public, it's clear that ticket brokers aren't taking tickets away from the true fans. The truth is, in fact, the opposite. Ticket brokers usually pay a premium to obtain the tickets.  This extra cost must be combined with the profit required to keep ticket brokers in business. If there were not a secondary market for the most desirable tickets, they would never be available to the public at all.